The IRONMAN Foundation Privacy Policy 
Privacy protection is important to us. This Online Privacy Policy ("Privacy Policy") describes how we process personal data through our Services.   
When we use the term "personal data" we mean any data that identifies you or makes you identifiable as a natural person.  
When we use the term "Services" we mean any of the services or websites that we own or operate that post or link to this specific Privacy Policy, including: 

Our website (;
Our marketing activities; and
Our social networking pages, profiles, and feeds.
Who is data controller of your personal data? 

The IRONMAN Foundation, located at 3407 W. Dr. Martin Luther King Jr. Blvd., Suite 100, Tampa, Florida 33607 (the " Foundation", " we" or " our") is the data controller. We control the processing of your personal data. If you wish to contact us, you can find our contact details at the end of this Privacy Policy. 

What personal data do we collect and how do we collect it? 
We may collect personal information about you, meaning information that can uniquely identify you, from various sources, such as:
Directly from you when you use the Services, such as when you submit an IRONMAN Foundation application for an account; upload, view, or download certain features or content; participate in events as an IRONMAN Foundation athlete; or donate;
Social networks such as Facebook, through which you may access the Services or otherwise interact with us; and
Our affiliates, service providers, business partners, and other third parties.
The personal information we collect about you may include, without limitation:
Contact information, such as name, postal address, email address, and phone number;
Demographic information, such as age, date of birth, gender, military service;
Login information, such as username, password, and security questions and answers; and
Any additional information that you voluntarily provide us.
We use a third-party payment processor to process payments and donations made to us. In connection with the processing of such payments and donations, we do not obtain your payment card information.
Why do we collect and use your personal data? 
The reasons for using your personal data may differ depending on the purpose of the processing. We regularly use your personal data for the following purposes: 
We use your personal data for the processing of donations that you provide. If you provide a donation, we use your personal data to maintain a record of your donations, to communicate with you, protect against fraud and unauthorized transactions.
We use your personal data for the completion of a transaction with you. If request a transaction, we use your personal data to maintain a record of your transactions, communicate with you about the transactions as necessary, and to send you information or materials requested resulting from that transaction.
We use your personal data if justified by our legitimate interests. The usage of your personal data may be necessary for our own business interests and for providing you with our Services. For example, we use some of your personal data to enable you to visit and use our websites (see also Section 9 on cookies and similar technologies). We may use some of your personal data to evaluate and review our business performance, improve and individualize your experience and enjoyment of our Services and identify potential cyber security threats. If necessary, we may also use your personal data to pursue or defend ourselves against legal claims.
We use your personal data after obtaining your consent. In some cases, we may ask you to grant us separate consent to use your personal data. Where we ask you for your consent, you are free to deny your consent and the denial will have no negative consequences for you. You are also free to withdraw your consent at any time with effect for the future. If you have granted us consent to use your personal data, we will use it only for the purposes specified in the consent form.

This also includes our e-mail marketing activities. If you sign up for our e-mail newsletter on our websites, we will use your personal data for our e-mail marketing campaigns. You may unsubscribe from our e-mail newsletter at any time [unsubscribe from this list]. You may also contact us via e-mail, phone or mail at the address provided at the end of this document to request that we remove you from our e-mail list.

We use your personal data to comply with legal obligations. We are legally obligated to retain certain personal data for tax reasons and commercial law requirements and we might be required to provide data to law enforcement on request.
We will only use your personal data for the purposes for which we have collected them. We do not use your personal data for automated individual decision-making. 

With whom do we share your personal data? 

As required in accordance with how we use it, we will share your personal data with third parties as necessary to provide the Services to you.  
Below are some examples of the third parties the IRONMAN Foundation uses and their purposes: 
Constant Contact provides the IRONMAN Foundation  with analytics on communications
Donor Drive provides the IRONMAN Foundation with fundraising support
Neon is a Customer Relationship Management (CRM) system we use to conduct surveys; stores the information provided by any third-party service providers as well as information that you provide to us. This service provider are responsible for any credit card processing.

The IRONMAN Foundation does not control these third parties and is not responsible for their activities, and we encourage you to review their privacy policies before sharing any information with any parties other than The IRONMAN Foundation. 

How long do we keep your personal data? 
We will store personal data for as long as necessary to fulfill the purposes for which we collect the personal data, in accordance with our legal obligations and legitimate business interests. Afterwards, or at the end of the statutory retention times, the personal data will be deleted as applicable. For example, national commercial or financial codes may require retaining certain information for up to 10 years.  

How do we protect your information? 
We implement a variety of security measures to maintain the safety of your personal data when you use our Services. However, no system of security can be 100% secure and so we cannot guarantee in all cases the security of the information that we process.  In the event we learn that personal data is compromised as a result of a breach of security, we will take steps to investigate and comply with notification obligations and take other steps in accordance with applicable laws and regulations.     

9. Cookies and similar technologies
We, and our third-party partners, automatically collect certain types of usage information when you visit our websites, apps or social networking pages, when you read our e-mails, or when you otherwise engage with us. Cookies, flash objects, web beacons, file information and similar technologies are used to distinguish you from other users of our websites. You can usually change the settings of your browser to modify the permissions you give to us and third parties for the storing of and gaining access to cookies on your device.  

What are Cookies used for?
Cookies are pieces of code that allow for personalization of our website experience by saving some of your personal data, such as user ID and preferences. A cookie is a small data file that is transferred to your device's hard disk (such as your computer or smartphone) for record-keeping purposes. Cookies and similar technologies ("Cookies") do lots of different jobs, like helping us understand how our website is being used, letting you navigate between pages efficiently, remembering your preferences and language settings and generally improving your browsing experience.
What types of Cookies are used by us and our partners?
The types of Cookies used on our websites can generally be put into one of the following categories: strictly necessary; and functionality.
o Strictly Necessary: These Cookies are essential to make our website work. They enable you to move around the websites and use their features. Without these Cookies, services that are necessary for you to fully use our website may not be available. Insofar as personal data are processed at all when strictly necessary Cookies are set, the processing is based either on the performance of a contract (when necessary for the IMF Account) or it is necessary for the purposes of our legitimate interests.
o Functionality Cookies: These Cookies allow us to remember choices you make and tailor our website to provide enhanced features and content to you. For example, these Cookies can be used to remember your username, language choice or country selection, and they can also be used to remember changes you have made. The processing is based either on the performance of a contract (when necessary for the IMF Account) or it is necessary for the purposes of our legitimate interests.
What rights and choices do you have? 

You may have specific rights under applicable privacy law in respect to your personal data that we hold, including a right of access and erasure and a right to prevent certain processing activities. If you wish to elect any of these rights, please contact []. 
For Cookies or e-mail marketing, we provide the following easily usable options: 
Cookies Settings and Preferences. You may disable cookies and similar technologies through the settings in your browser.
E-Mail Settings and Preferences. If you no longer want to receive marketing e-mails from us, you may choose to unsubscribe at any time [unsubscribe from this list].
How to contact us? 

If you have any questions or concerns about our Privacy Policy or if you want to exercise your rights, please send an e-mail to or contact 

The IRONMAN Foundation 
3407 W. Dr. Martin Luther King Jr. Blvd., Suite 100 
Tampa, Florida 33607 

Online Privacy Policy updates 

We may make changes to our Privacy Policy from time to time. Please review our policies regularly as updated policies will apply to your future use of our Services. 
Date: 12/03/2021